Making sure our brands stand out in every Spotlight store.

We're trusted by leading craft and haberdashery brands to represent them in every Spotlight store nationwide. Stock, displays, relays, reporting — keeping their ranges shelf-ready, season after season.

Coverage map

Every Spotlight store. From Whangārei to Invercargill.

What we do

Four services. One standard. Every month.

In-store execution that takes care of the detail — stock on the shelf, displays tidy, reports in your inbox.

Monthly store calls

Scheduled visits to check stock, tidy displays, and keep your range shelf-ready between deliveries.

Seasonal relays

Full range resets, planogram changes, and re-merchandising for new collections, season changes, or planned display refreshes.

New store fitouts

From empty fixture to opening day — your product placed, signed, and ready for launch.

Reports you can act on

A monthly summary covering every store and every visit — what we did, what we saw, what needs attention next.

Why Madrin

A merchandising strategy built around your brand.

We sit down with you, learn your product, and build a plan that fits your range, your priorities, and your budget. No templates. No generic rotation. Twenty years of doing it this way — one brand at a time.

01 · Personalised

One brand at a time.

We take on a small number of brands so each one gets real attention. Your product, your priorities, your call cycle — not a slot on a shared run.

02 · Relational

Known faces in every store.

Two decades of working with Spotlight store managers and in-store teams means your range lands with people who already know us — and trust us to look after it.

03 · Hands-on

In-store, in person, every month.

No remote check-ins, no photo-only reporting. Our team walks the aisle, fixes what's not right, and leaves the display in better shape than they found it.

Brands we look after

Representing the brands behind Spotlight's craft aisles.

From haberdashery fixtures to ribbon stands and quilting aisles — these are the brands behind the categories we look after every month.

Birch Ribtex Trendy Trimz Arbee Simplicity + your brand?
How we work

What happens in every store visit.

Four beats, repeated every month, in every store your brand sits in.

i.

Arrive

Published rotation, so stores and brands always know when we're coming.

ii.

Assess

Stock levels, display integrity, gaps on the shelf, anything out of place.

iii.

Action

Restock, re-merchandise, tidy, or execute a full relay if the plan calls for it.

iv.

Report

A monthly summary of work completed across all stores, sent straight to your inbox.

One-off work

One-off projects, on request.

Whether you're a past client or a new brand looking for one-off support, we're always happy to step in. Single relays, new store fitouts, or a one-time reset across the chain.

Is your brand in Spotlight? Let's talk.

Already on shelf, or planning your first range — we're open to new brands.

Everything you need, in one place.

Madrin runs on Goby GO. Log in to see your day, check in at each store, fill in your forms, and send the report before you leave.

Store visits Recurring tasks Mobile reporting Team workflows
Open Goby GO

What you can do in Goby GO

  • See your day — upcoming calls and relays
  • Check in at each store from your phone
  • Fill in forms and capture photos as you go
  • Submit reports on the spot — no paperwork later
  • Track what's due, overdue, and done

How to reach us.

Enquiries come through to us directly — no form chains, no auto-responders. We get back to every message within two business days, usually sooner.

Email hello@madrinmerchandising.co.nz
Based in Auckland, Aotearoa
Hours Mon–Fri · 8am–5pm NZT
Thanks — your message is on its way. We'll be in touch within two business days.